I spent 15 years on job sites before I ever touched a line of code. I build search systems for kitchen, bath, and whole-home remodeling contractors. The kind of homeowners-ready-to-spend traffic that actually books estimates. No templates. No filler. No agencies pretending to understand your business.
15+ years in the trades
9 years in SEO & Web Design
Local-first agency
100% Remodeling contractors only
You do better work than the guys showing up first on Google. You have the photos to prove it. You have the reviews. You have the years. And somehow every single month homeowners who should be calling you are calling a contractor who finishes a kitchen like an apology.
The reason isn’t your work. It’s that the agencies most remodeling contractors have hired before treat the business like a template. They ran the same generic playbook on you that they ran on a chiropractor and a plumber. They sent a monthly report nobody could read. They couldn’t tell you the difference between a tile setter and a finish carpenter. They probably still can’t.
That’s why Mercury Online exists. Built by someone who spent fifteen-plus years in granite fabrication and installation before he ever touched a line of code. Built for one trade: remodeling. Built around the search work that actually moves jobs and not the work that wins agency awards.
AI search visibility compounds. The remodeling contractors who establish entity authority with AI engines in 2026 will be the cited sources for the next three to five years. Which is long before this becomes a standard service every agency offers. The window is open right now. It will not be open forever.
I spent fifteen years in my father’s granite shop, Southwest Granite, measuring countertops, cutting slabs, installing for homeowners and contractors across the Southwest. I know what a job site looks like at 5:30 AM. I know what a slow month feels like. I know what it costs when a kitchen goes a week longer than it should. In 2016 I got hurt on the job and couldn’t go back. So I taught myself web development and SEO, not because it was trendy, but because I’d watched too many great remodeling contractors get out-marketed by guys with half their skill and twice their willingness to pay an agency $5,000 a month to do nothing. Nine years later, I build the systems I wish someone had built for my father’s shop.
The reason isn’t your work. It’s that the agencies most remodeling contractors have hired before treat the business like a template. They ran the same generic playbook on you that they ran on a chiropractor and a plumber. They sent a monthly report nobody could read. They couldn’t tell you the difference between a tile setter and a finish carpenter. They probably still can’t.
That’s why Mercury Online exists. Built by someone who spent fifteen-plus years in granite fabrication and installation before he ever touched a line of code. Built for one trade: remodeling. Built around the search work that actually moves jobs and not the work that wins agency awards.
Read the full story on the About page →
Four services. One outcome. More booked estimates.
Every Mercury Online retainer is built around one number: how many homeowners called you this month who wouldn’t have found you otherwise. Every service below connects directly to that. Click any service to see exactly what it includes, how it works, and what the first 90 days look like.
Where remodeling contractors win or lose Google. Service and location pages built around the keywords homeowners actually type. Google Business Profile fully optimized and posted to weekly. Citation cleanup across every directory that matters.
Learn more about Local SEO →
Fast, mobile-first, conversion-tuned. Built to turn a homeowner's first click into a phone call. PageSpeed target 85+ on mobile, schema markup baked in, forms wired directly to your CRM. Built or rescued — depending on what you've got.
Learn more about Website Design →
Homeowners are typing questions into ChatGPT and Google AI Overviews instead of scrolling search results. The contractors getting cited in those AI answers are the early movers. We get your business cited — with monthly screenshot proof of where you appear.
Learn more about GEO →
Forms connected to your CRM. Call tracking that attributes every phone lead to organic search. Monthly reports built for a business owner — three core numbers, plain English, and a 5-minute Loom you can watch on a job site. No black boxes. No vanity metrics.
Learn more about Lead Capture →
You can hire Mercury Online for any one of these four services individually and many clients start that way. A website rescue. A GBP rebuild. A GEO retainer. But the contractors who see the biggest jumps in booked work run all four at once, because each one feeds the next.
Local SEO drives traffic. The website converts it into estimate requests. GEO captures the homeowners who never even reach Google because they asked ChatGPT first. Lead capture documents every lead the other three produce, so you know exactly what’s working and exactly what to invest in next month. Pull any one of those four out and the system still work, just slower.
Most remodeling contractors begin with a Growth-tier retainer that includes all four services bundled $1,800/month in the Albuquerque market. The math works clearly: one additional kitchen remodel pays for the entire year. Two additional jobs per month, at a conservative $25,000 each, equals $600,000 in annual revenue on a $21,600 investment.
Here is some more simple math. If you decide that you want to do everything in house, instead of paying $21,600 per year, you would be paying around $150,000+ a year for an in-house crew.
This isn’t a projection. It’s arithmetic.
Clear numbers. No games. No long-term contracts.
If the work isn’t producing results, you can walk. Mercury Online keeps clients by producing results — not by locking them into 12-month contracts that benefit the agency more than the contractor. Here’s what the math looks like.
One-time setup fee: $500–$1,500 New website build: $4,000–$6,000
See the pricing & what’s included →
The Growth tier is $1,800 per month, which is $21,600 per year. The average kitchen remodel in your market is $25,000 to $80,000. One additional booked job per month pays for the entire year of work. Two additional jobs per month, at a conservative $25,000 each, equals $600,000 in annual revenue on a $21,600 investment.
Here is some more simple math. If you decide that you want to do everything in house, instead of paying $21,600 per year, you would be paying around $150,000+ a year for an in-house crew.
This isn’t a projection. It’s arithmetic.
Just like any project, foundation is first. A full SEO audit completed. Your Google Business Profile fully optimized. Service and location pages built or rebuilt. Call tracking active. GA4 and Search Console configured. Your digital footprint is clean, indexed, and ready to compound.
Content engine running. Two pieces of long-form content per month, each targeting a specific search intent your buyers have. GBP posts going out weekly. Photo uploads from real job sites. Citation cleanup underway across every major directory.
Rankings moving. GBP calls trending up. Form submissions arriving with source attribution. AI search visibility documented with month-over-month screenshot evidence. Target: 20–40% more leads by day 90. Not guaranteed — measured, reported, and adjusted against every single month.
SEO for remodeling contractors typically costs between $800 and $3,000 per month depending on market competitiveness and scope of work. For an Albuquerque-area remodeling contractor, the Mercury Online Growth tier at $1,800 per month delivers the full system — local SEO, Google Business Profile management, content, GEO, and reporting. One additional kitchen remodel pays for the entire year of work.
For most remodeling contractors, you should invest between 5% and 10% of your target monthly revenue in marketing, with SEO making up roughly half of that. For example, A contractor aiming for $40,000 a month in revenue should expect to invest $1,500 to $2,500 monthly in SEO if they want consistent organic growth rather than dependency on referrals or paid ads. Anything below $800 per month rarely produces meaningful results for a competitive remodeling market.
A remodeling-focused agency creates keyword research, content templates, schema markup, and reporting based on how remodeling buyers actually search, drawing from industry knowledge. They also consider service and location, project type, price range, and trust signals like licenses and insurance. In contrast, a general agency applies the same strategy to remodeling contractors as they do to chiropractors or plumbers. The difference becomes apparent in the second sentence of every service page they write.
Mercury Online runs every client engagement on the same stack: GoHighLevel for CRM and call tracking, Ahrefs or Semrush for keyword research and rank tracking, BrightLocal for citation management, Google Analytics 4 and Search Console for performance data, and Notion for client project management. AI search monitoring is done manually across ChatGPT, Google AI Overviews, and Perplexity with monthly screenshot documentation.
Ask three questions.
First, do they work exclusively with remodeling contractors, or with any business that will pay them?
Second, can they show you a current client’s monthly report and Loom walkthrough? Not a sales deck, but an actual deliverable?
Third, what is their stance on long-term contracts?
An SEO consultant who has to lock you in for twelve months is telling you they don’t trust their own work to keep you.
SEO software gives a remodeling contractor data. An SEO agency turns data into booked estimates. If you have the time and the technical background to interpret rank tracking, build service pages, optimize a Google Business Profile, manage citations, write content, and monitor AI search visibility, then software is enough. If you’re running a remodeling business, you don’t have that time. The math on hiring an agency is almost always better than the math on doing it yourself badly.
FREE SEO REVIEW
Request your free SEO review. I will audit your website, your Google Business Profile, and your top three local competitors, then give you a straight answer on what is costing you leads and exactly what it would take to fix it. No sales pressure. No vague promises. Just a clear picture of where you stand.
I respond within two business day - usually faster
No long-term contracts. No hidden fees.