Your website is either working for you or against you. There is no neutral. Mercury Online builds fast, mobile-first websites for remodeling contractors that convert a homeowner’s first click into a phone call. New build or rescue, the goal is the same: more booked jobs from your existing traffic.
If you’re a remodeling contractor reading this, you probably already know your website isn’t doing what it should. Maybe you built it on a template seven years ago and never touched it again. Maybe a relative who “knows computers” put it together. Maybe an agency built it for $4,000 and disappeared. The result is the same. A site that looks like a brochure, performs like a 2014 Toyota, and converts traffic like a parking lot.
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Over 70% of remodeling-related searches happen on mobile, so every Mercury Online build is designed for a phone first and adapted up to desktop. We target a Google PageSpeed Insights mobile score of 85 or higher, with most builds clearing 90. That comes from managed WordPress hosting, image compression on every upload, code minification, caching via WP Rocket, and a deliberate refusal to install the 14 free plugins that most contractor sites collect over time. Fast loads aren't decorative. They are the single biggest mobile conversion factor we control.
A contractor serving five cities with four services does not need a website with five pages. They need a website with at least twenty. One page per service. One page per service area. Each page targets a specific keyword combination like "kitchen remodeling in Rio Rancho" or "bathroom remodeling in Albuquerque." That architecture is how a contractor ranks for the specific searches a homeowner actually types, instead of fighting to rank a single homepage against every other contractor in the metro. Mercury Online maps your full architecture before we write a single line of copy.
Every Mercury Online build has a non-negotiable trust bar above the fold: license number, insurance status, review count and rating, years in business, and a clearly visible phone number. The homepage headline names the primary service and the city by name. The hero section uses a real project photo (never stock). The CTA above the fold is specific ("Get Your Free Estimate") rather than generic ("Contact Us"). These are not stylistic choices. They are conversion mechanics that compound across every visit.
Every page gets LocalBusiness schema with accurate geo-coordinates, Service schema on every service page, FAQPage schema on every page with FAQ content, and BreadcrumbList schema across the entire site. Schema is how Google understands your business, and increasingly how ChatGPT and Google AI Overviews cite you when a homeowner asks an AI a question. Most contractor websites have either no schema or broken schema. Mercury Online builds the structured data in from launch, then tests it with Google's Rich Results Test before going live.
Every Mercury Online build connects directly to GoHighLevel CRM. Form submissions create contacts automatically. Call tracking numbers in the header attribute phone leads to organic search so you know what's working. Email notifications fire to your inbox on every submission. A thank-you page or confirmation message reassures the homeowner that you received their request. None of this is optional. A website that captures and routes leads cleanly is the entire point of building one.
Before any Mercury Online site goes live, it passes a 20-point pre-launch quality check. Every meta title unique and under 60 characters. Every meta description unique and under 155 characters. Every page has exactly one H1 tag. Zero 404 errors. XML sitemap accessible. Robots.txt not blocking any indexable pages. Schema validated. Every form tested. GA4 conversion events firing. PageSpeed mobile score 75+. SSL active. Backup tested. This is the difference between a launch and a relaunch.
For contractors with no website, an outdated template site, or a site they want to start over on completely. Includes full architecture planning, content writing, design, build, schema, lead capture setup, analytics configuration, and the 20-point pre-launch QA. Build timeline is 4 to 8 weeks depending on content readiness and revision rounds.
For contractors with an existing site that is slow, ranking poorly, missing schema, or not converting. We audit what you have, identify what’s working, rebuild or replace what isn’t, and migrate cleanly without losing existing rankings or backlinks. Common rescue targets include page speed, schema markup, mobile responsiveness, form/CRM integration, and conversion-focused homepage and service page rebuilds.
Start with the free website audit. I’ll review your current site (if you have one), give you a straight answer on whether it’s worth rescuing or whether a new build is the better investment, and show you the specific issues costing you leads right now. No sales pressure. If a rescue is the right call, I’ll tell you. If walking away from your current site saves you money and time, I’ll tell you that too.
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Required: one featured case study card (client name, before/after metrics, link to full case study) + 2–3 testimonial cards. Each testimonial must include: real photo, full name, business name, city, and a quote that mentions a specific result.
Source: real clients only. Do not fabricate.
Discovery, architecture, and content gathering. Full sitemap mapped in Notion. Brand assets collected. Content brief written. Photo gathering with you. Hosting and WordPress install complete.
Design and homepage build. Theme installed, brand colors applied, homepage live in staging. First round of revisions. Service pages drafted and reviewed.
Service pages, location pages, About, and Contact pages built. Forms wired to CRM. Call tracking installed. Schema markup added across every page. Mobile review on actual devices.
20-point pre-launch QA. PageSpeed optimization. Final revisions. Backup tested. Go live. XML sitemap submitted to Google Search Console. Launch Loom walkthrough sent the same day site goes live.
A $5,000 website build is paid back in full by one booked kitchen remodel job. The average kitchen remodel in the Albuquerque market is $25,000 to $80,000. Even at the low end of that range, the website pays for itself five times over from one job. After that, every additional lead the site produces is pure margin. Most Mercury Online clients pay back their website investment within 30 to 60 days of launch.
I respond within two business day - usually faster
No long-term contracts. No hidden fees.