Mercury Online builds the website, the Google Business Profile, and the local search system that puts kitchen, bath, and addition remodelers in front of homeowners who are ready to hire — not just browsing.
15+ years in the trades
9 years building SEO systems that work
Albuquerque & surrounding metro
No long-term contracts
You’ve watched it happen. A homeowner three blocks from a job you’d kill — searches “kitchen remodeling Albuquerque” on her phone, taps the first three results in the map pack, and books estimates with three contractors who haven’t touched a project as good as yours in years.
That’s not a craft problem. That’s a visibility problem. And in local search, the contractor who shows up wins the project — every single time.
The three businesses with stars under the map. That’s where the highest-intent homeowners click. If you’re not in those three, you’re invisible to most of them.
Most contractor sites are digital business cards. Yours needs to be a phone-ringing, form-submitting machine — especially on a phone, where 70% of your traffic comes from.
Four pieces. Each one exists to do one job: turn homeowners searching on Google into homeowners booking estimates with you.
A fast, mobile-first site built around how Google actually ranks contractors today. If your current site is slow, buried, or built on a template that fights you — we fix it or rebuild it from the ground up. Either way, it ends up doing what a website is supposed to do: convert.
The map pack is where remodelers win or lose local search. We build the service and location pages, optimize your Google Business Profile, clean up your citations, and run the consistent monthly work that pushes you above competitors who have been around longer.
Google AI Overviews, ChatGPT, Perplexity. Homeowners are increasingly getting their answers from AI before they ever click a result. We make sure when they ask about contractors in Albuquerque, your name is what comes back. Most agencies haven't even started this work yet.
Every form submission goes straight into your CRM. Every phone call gets tracked and attributed. Every month you get a Loom walkthrough that takes five minutes to watch and tells you exactly what's working — in plain English, with no marketing jargon.
From the first call to a phone that’s ringing with the right kind of leads.
Week 1
You fill out a short form. I audit your website, your Google Business Profile, your local competitors. We get on a 30-minute call where I show you exactly what's costing you leads and what it would take to fix it. If I can't help you, I'll tell you that.
Weeks 1–4
Site fast, GBP fully optimized, service and location pages live, call tracking active, GA4 properly configured. Your digital footprint goes from broken to clean and indexed.
Weeks 8–12
Local search visibility climbs. Your GBP starts generating calls. Qualified inquiries start coming in. You begin to feel the system working.
Day 90 and beyond
Target: 20–40% more leads in the first 90 days. Then we keep going. Every month builds on the last. Most agency relationships peak at month three. Mine compound for years.
Your time commitment after onboarding: under 30 minutes a month. You stay on the tools. We handle the marketing.
I hear this almost every week. And almost every time I dig into what actually happened, it’s the same story: a generic agency treated the business like a template. Published a few blog posts about "5 Tips for Your Dream Kitchen." Sent a monthly report full of impressions and bounce rates that didn’t connect to a single booked job. Nothing changed. The contract ended. The contractor walked away thinking SEO doesn’t work.
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Required: one featured case study card (client name, before/after metrics, link to full case study) + 2–3 testimonial cards. Each testimonial must include: real photo, full name, business name, city, and a quote that mentions a specific result.
Source: real clients only. Do not fabricate.
One-time setup fee: $500–$1,500 New website build: $4,000–$6,000
My name is Joseph. I probably understand your business better than any agency owner you’ve ever spoken to.
Before I ever touched a line of code, I spent 15 years in granite countertop fabrication and installation — working alongside my father at Southwest Granite, learning the trade from the ground up. I know what it means to show up to a job site, work with your hands, and take pride in something that will last in someone’s home for decades.
I also know what it means to watch a skilled tradesman struggle. Not because his work wasn’t good — but because nobody ever showed him how to be found.
My father ran a great operation. But marketing was always a battle he fought without the right weapons. I watched that turbulence up close for years. I never had the tools to help him.
In 2016, everything changed. I suffered a serious injury that took me off my feet for two months. My daughter was five months old. The money stopped. I realized something I couldn’t un-realize: I never wanted my income tied to my physical body again.
So I taught myself to code. Enrolled in school for application development. Got my first client. Landed a role at a small marketing firm where I had to learn fast — graphic design, SEO, paid media, all of it.
That was nine years ago.
Today I run Mercury Online — a focused SEO and digital marketing agency built specifically for remodeling contractors in Albuquerque. Every system I build for your business is the one I wish I could have built for my father.
I’m not here to sell you a package and disappear. I’ve been on your side of this equation. I know what a slow month feels like. I know what it means to have a family depending on the business working.
That’s why I do this work the way I do it — honest, transparent, and built to last.
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How fast will I see results?
Most remodeling contractors see early movement in 4–8 weeks once we fix the core issues — site speed, GBP optimization, and getting your service pages properly indexed. More competitive terms take longer. Before we start, I'll show you exactly what to expect based on your market and competition.
Do you work with small remodeling teams?
Yes — that's exactly who this is built for. Most clients are 2–15 person remodeling companies. You don't need an in-house marketing department. You need someone who knows what they're doing, executes consistently, and reports clearly.
Can you work with my current website?
Often, yes. If your WordPress site has solid bones, we improve the structure, content, and tracking rather than rebuilding from scratch. If it's genuinely holding you back — slow load times, poor structure, Google can't read it — I'll tell you directly. I'll never recommend a rebuild just to bill for one.
What if I need leads faster than 90 days?
SEO is a compounding asset, not a quick fix. If you need leads in the next 30 days, paid ads are usually the right answer — and I'll tell you that honestly on the call. SEO is what you build so you stop needing to pay for every lead forever.
What's the smallest budget you'll work with?
Starter is $800/month. Below that, the work isn't enough to move the needle, and I'd rather tell you that than take your money and underdeliver.
What makes you different from other SEO agencies?
I spent 15 years in the trades before I touched a line of code. I built Mercury Online because I watched skilled tradespeople — including my own father — struggle to market businesses that deserved to thrive. I know your world from the inside. That perspective changes how I do this work. It's not a marketing angle. It's just true.
FREE SEO REVIEW
Request your free SEO review. I’ll audit your website, your Google Business Profile, and your local competition — then give you a straight answer on what’s costing you leads and exactly what it would take to fix it.
No sales pressure. No vague promises. Just a clear picture of where you stand and what’s possible.
If I can’t help you, I’ll tell you that too.
I respond within two business day - usually faster
No long-term contracts. No hidden fees.