Mercury Online builds SEO, websites, AI search optimization, and lead capture systems for kitchen, bath, and whole-home remodelers. One trade. Four services. Based in Albuquerque, working with contractors across New Mexico and select expansion markets. Transparent pricing. No long-term contracts.
15+ years in the trades
9 years building SEO systems that work
Remodeling contractors only
Most marketing agencies treat a contractor like every other client on their list. They run the same generic playbook for a kitchen remodeler that they run for a dentist. They send monthly reports nobody can read. They charge $3,000 a month for work that never produces a clear answer to the only question that matters: did this make me any money.
Mercury Online runs the opposite way. One trade. Four services. Plain-English reporting. Transparent pricing. A founder who spent fifteen years in his father’s granite shop before he ever touched a line of code. The work is built around how remodeling contractors actually run their businesses, not how marketing software companies think they should run them.
The three businesses with stars under the map. That’s where the highest-intent homeowners click. If you’re not in those three, you’re invisible to most of them.
Most contractor sites are digital business cards. Yours needs to be a phone-ringing, form-submitting machine — especially on a phone, where 70% of your traffic comes from.
Three services. One outcome. More booked remodeling jobs.
Every Mercury Online retainer is built around one number: how many homeowners contacted you this month who wouldn’t have found you otherwise. Each service below connects to that outcome. Click any card to see exactly what’s included.
Fast, mobile-first, conversion-tuned. Built to turn a homeowner's first click into a phone call. PageSpeed target 85+ on mobile, schema markup baked in. New builds and rescues.
Where remodeling contractors win or lose Google. Service and location pages, Google Business Profile optimization, citation building, and review management.
Get cited in ChatGPT, Google AI Overviews, and Perplexity when homeowners ask AI engines for remodeling recommendations. Monthly screenshot proof of where you appear.
From the first call to a phone that’s ringing with the right kind of leads.
Week 1
You fill out a short form. I audit your website, your Google Business Profile, your local competitors. We get on a 30-minute call where I show you exactly what's costing you leads and what it would take to fix it. If I can't help you, I'll tell you that.
Weeks 1–4
Site fast, GBP fully optimized, service and location pages live, call tracking active, GA4 properly configured. Your digital footprint goes from broken to clean and indexed.
Weeks 8–12
Local search visibility climbs. Your GBP starts generating calls. Qualified inquiries start coming in. You begin to feel the system working.
Day 90 and beyond
Target: 20–40% more leads in the first 90 days. Then we keep going. Every month builds on the last. Most agency relationships peak at month three. Mine compound for years.
Your time commitment after onboarding: under 30 minutes a month. You stay on the tools. We handle the marketing.
I hear this almost every week. And almost every time I dig into what actually happened, it’s the same story: a generic agency treated the business like a template. Published a few blog posts about "5 Tips for Your Dream Kitchen." Sent a monthly report full of impressions and bounce rates that didn’t connect to a single booked job. Nothing changed. The contract ended. The contractor walked away thinking SEO doesn’t work.
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Required: one featured case study card (client name, before/after metrics, link to full case study) + 2–3 testimonial cards. Each testimonial must include: real photo, full name, business name, city, and a quote that mentions a specific result.
Source: real clients only. Do not fabricate.
Mercury Online publishes pricing on the website because you shouldn’t have to sit through a sales call to find out if you can afford the service. Three retainer tiers in the Albuquerque market, with adjusted pricing for higher-cost expansion markets. If the work isn’t producing results, you walk.
One-time setup fee: $500–$1,500 New website build: $4,000–$6,000
WHO BUILT MERCURY ONLINE
I spent fifteen years in my father Esteban’s granite shop, fabricating and installing countertops across the Southwest. I know what a job site looks like at 6:30 AM. I know what a slow month feels like. I know what it costs when a kitchen runs a week longer than it should. After a 2016 job-site injury kept me off my feet, I taught myself web development and SEO. Nine years later, I build the marketing systems I wish someone had built for my dad’s shop.
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How fast will I see results?
Most remodeling contractors see early movement in 4–8 weeks once we fix the core issues — site speed, GBP optimization, and getting your service pages properly indexed. More competitive terms take longer. Before we start, I'll show you exactly what to expect based on your market and competition.
Do you work with small remodeling teams?
Yes — that's exactly who this is built for. Most clients are 2–15 person remodeling companies. You don't need an in-house marketing department. You need someone who knows what they're doing, executes consistently, and reports clearly.
Can you work with my current website?
Often, yes. If your WordPress site has solid bones, we improve the structure, content, and tracking rather than rebuilding from scratch. If it's genuinely holding you back — slow load times, poor structure, Google can't read it — I'll tell you directly. I'll never recommend a rebuild just to bill for one.
What if I need leads faster than 90 days?
SEO is a compounding asset, not a quick fix. If you need leads in the next 30 days, paid ads are usually the right answer — and I'll tell you that honestly on the call. SEO is what you build so you stop needing to pay for every lead forever.
What's the smallest budget you'll work with?
Starter is $800/month. Below that, the work isn't enough to move the needle, and I'd rather tell you that than take your money and underdeliver.
What makes you different from other SEO agencies?
I spent 15 years in the trades before I touched a line of code. I built Mercury Online because I watched skilled tradespeople — including my own father — struggle to market businesses that deserved to thrive. I know your world from the inside. That perspective changes how I do this work. It's not a marketing angle. It's just true.
FREE SEO REVIEW
Request your free SEO review. I’ll audit your website, your Google Business Profile, and your local competition — then give you a straight answer on what’s costing you leads and exactly what it would take to fix it.
No sales pressure. No vague promises. Just a clear picture of where you stand and what’s possible.
If I can’t help you, I’ll tell you that too.
I respond within two business day - usually faster
No long-term contracts. No hidden fees.